Our Shared Community
As a global enterprise driving the advancement of mountain sports, KAILAS continually expands the boundaries of the outdoor spirit, building a diverse, inclusive and vibrant mountain sports community. We collaborate with users, organisers and creators across different spheres to develop content, events and public platforms, focusing on those mountain sports enthusiasts who persevere through passion, helping them find their own stage. Our community is more than a gathering of individuals; it embodies a shared commitment. Whether through mutual support in teamwork or mutual care amidst the mountains and forests, KAILAS believes passion connects people, while unity brings diverse groups together to propel mountain sports towards broader horizons. By sharing authentic stories and passing on experiences, we aim to make the community fertile ground for growth and dreams, uniting more people through shared passion and driving progress through solidarity.
Our Actions
Supporting Female Climbers
KAILAS is committed to providing professional support for female outdoor enthusiasts, fostering their holistic development in climbing and mountain sports. Through technical training, equipment development and event support, we create safer, more comfortable experiences for our female users. We believe every breakthrough represents not only personal growth, but also a vital step in amplifying the visibility of women's strength.
Community Building
Through brand initiatives such as “Her Ascent”, KAILAS actively fosters mutual support and knowledge-sharing among women within the community. We cultivate an inclusive platform where women of diverse identities, ages and backgrounds can find belonging through mountain sports, forming networks of mutual support. Such communities not only strengthen cohesion but also enable women's influence to exert a more profound impact within climbing culture.
Empowering More Women
KAILAS champions equality and diversity, driving societal recognition of women's roles in mountain sports. Through content dissemination, educational advocacy and public engagement, we foster understanding of women's courage and perseverance while setting examples for the next generation. We believe that greater female participation will make mountain sports more diverse and sustainable.
- In 2024, female climbers Liu Qixing, Zhang Xinyi and Zhao Meilin, supported by KAILAS, formed a team to establish a new
route on Mount Dangjixue (5,348m) via free climbing. The route, designated 5348M/II/50, was named ‘Her Ascent 2024’; - The ‘Her Climb’ initiative partnered with women's communities in Shenzhen, Shanghai, Beijing, Chengdu and beyond,
organising women-only rock climbing and mountaineering experiences, training camps and outdoor sharing sessions,
reaching over 40 female rock climbing and mountain sports enthusiasts; - The documentary ‘Her Climb’ screened at the Kendal International Mountain Film Festival, garnering significant attention.
- In 2024, over 17 women became mentors for ‘Her Climb’.
Many members of the Paoshang Bang have participated in top-tier domestic and international events, with several elite athletes representing China and achieving outstanding results:
Baptiste Derouin｜A Model of ‘Research Through Competition’
Twenty-seven-year-old French runner Baptiste claimed victory at the Trail Alsace Grand Est by UTMB 100M with a time of 16:22:52. Post-race, he shared a detailed debrief with the community covering his practical strategies for pacing, night-time speed control, and foot placement techniques on elevation changes. This has inspired more members to advance their skills in a scientific and safe manner. The event's official results record his championship achievement.
Urban Running Exploration Programme
The Urban Running Exploration Programme connects runners with city culture and sustainable values through activities such as glow-run shop hopping and community experience runs. Participants discover local shops, green landmarks and historical sites whilst exercising, enhancing both the enjoyment of running and public awareness of eco-friendly, healthy lifestyles. Through these accessible, open-format events, Keleti encourages greater community engagement through running whilst promoting sustainable sporting values.
Green Refreshment Stations
During events, KAILAS collaborates with Paoshang Bang to establish ‘Green Refreshment Stations,’ providing biodegradable cutlery, eco-friendly refreshments, and on-course litter collection services. Selected stations feature environmental engagement activities, inviting participants to learn Leave No Trace principles and first-aid safety knowledge. These initiatives not only reduce the event's environmental footprint but also allow runners to experience the brand's commitment to ecological conservation and social responsibility during their activity, becoming a more heartfelt part of the event culture.
Rock Solid Action
Rock Solid Action is designed for mountain sports enthusiasts, aiming to help more people take their first step into outdoor exploration. Covering disciplines such as hiking, trail running, rock climbing, and high-altitude mountaineering, the programme guides participants from beginner to advanced levels, progressively pushing personal boundaries while enhancing safety awareness and risk management. Through structured training and safety drills, Rock Solid Actionnot only elevates outdoor skills but also immerses participants in authentic wilderness experiences, fostering self-confidence and a deeper connection with nature. By 2024, the initiative had conducted over a thousand events, gradually establishing a broad, sustainable community network.
- 3,097 events in total (1,415 in 2024)
- 133,561 total participants (59,239 in 2024)
- 74 regions covered (including international)
Courses and activities cover hiking, trail running, rock climbing, high-altitude mountaineering, and caving.
Leave No Trace
As a responsible professional outdoor brand, KAILAS consistently champions environmental stewardship at the community level.Through its Leave No Trace programme, which encompasses outdoor environmental education courses and nature-based initiatives, KAILAS guides enthusiasts to comprehend the relationship between humanity and nature during their activities, thereby minimising disturbance to mountain and forest ecosystems.
This initiative encourages community members to collectively safeguard wilderness spaces, fostering an outdoor culture founded upon respect, symbiosis, and sustainable development.